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ECO STYLE Rosemary Mint Styling Gel

An end-to-end brand expansion, developing packaging and advertisement assets for new SKU.

Aethel Cosmetics hero overview

1. Overview & Concept

Client ECO STYLE
Role Lead Graphic Designer
Year 2023
Deliverables Packaging, Photography, Ads

Successfully developed and launched a new limited-edition SKU in a short period of time. Packaging design involved selecting the right theme color and creating pattern designs for the label.

This product started as a limited edition and has now become one of the best-selling main SKUs, earning placement in major retail stores such as Target and international markets.

2. Packaging Design

The production label was developed on a short timeline for a quick launch. The pattern design was inspired by the SKU's key ingredients: rosemary and mint.

rosemary mint
rosemary mint
rosemary mint

3. Marketing & Print Ad

Focused on delivering the benefits of key ingredients while highlighting the product's uniqueness through custom pattern design.

rosemary mint
rosemary mint
rosemary mint

4. Product Photography

Generated lifestyle images using AI.

rosemary mint
rosemary mint
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