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Product Line Launch & Brand Universe

ECO STYLE Styling Gel Travel Line

Led an end-to-end brand expansion by developing packaging and advertising assets for a new SKU.

Aethel Cosmetics hero overview

1. Overview & Concept

Client ECO STYLE
Role Lead Graphic Designer
Year 2024
Deliverables Packaging, Photography, Ads

Successfully developed and launched a new size extension on a tight timeline, designing custom labels tailored to the new tube substrate.

Executed end-to-end design and production of retail end cap displays, taking concepts seamlessly through to final execution.

2. Packaging Design

The project resulted in a successful product line launch for ECO STYLE, earning placement in major retail stores.

Packaging structure and label detail
Packaging structure and label detail

3. Marketing & Print Ad

Targeted on-the-go consumers by emphasizing a travel-inspired theme in the design.

Magazine ad layout preview

4. Product Photography

Generated lifestyle images using AI.

Product photography still life
Product photography still life
Product photography still life
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