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SKU Expansion

ECO STYLE Styling Gel

Completed production-ready packaging labels and advertising assets for a new SKU.

ECO STYLE Styling Gel

1. Overview & Concept

Client ECO STYLE
Role Lead Graphic Designer
Year 2022-2026
Deliverables Packaging, Photography, Ads

Finalized production-ready packaging labels across remaining SKUs based on initial concepts provided by an external agency.

Contributed to a major brand redesign that drove sales growth and elevated brand awareness, maintaining ECO STYLE’s #1 ranking in the textured hair category for over seven years.

2. Label Production

Finalized over 100 production-ready packaging labels, accommodating multiple flavors, product sizes, and international compliance variations.

Packaging structure and label detail
Packaging structure and label detail

3. Marketing & Print Ad

Focused on highlighting key ingredient benefits while driving visual engagement through imagery.

Magazine ad layout preview
Magazine ad layout preview
Magazine ad layout preview
Magazine ad layout preview
Magazine ad layout preview

4. Product Photography

Generated lifestyle images using AI.

Product photography still life
Product photography still life
Product photography still life
Product photography still life
Product photography still life
Product photography still life
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